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Rohit Roy
Head - Real Estate & Expansion (India)
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A single Maggi pack (not the shrinkflated) can be made in 2 mins, but the brand was launched and built with a 30 years and onwards enduring vision.If Nestle would have given up on the brand in Year 5 or 10 by chastising its RoI in the same years, then it wouldn’t have reached the enviable glory numbers, as it has today.Any brand or sector that is actively changing customers’ (B2C or B2B or B2P) consumption patterns and choices ought to be given time, and not be pushed to chase mind numbing growth at all/any costs in the shortest time period (looking at you 7 yrs horizon touting capital allocators).When Kleiner Perkins invested $250K in Genentech (circa 1976) and enabled its pharmaceutical partnership with Eli Lilly for its pioneering work on recombinant DNA (rDNA), their focus was to fight diabetes through the development of recombinant human insulin, and not the exit value multiple (Roche acquired Genentech in 2009 for $47 bn).All I am saying is, market timing and brand endurance is extremely important. The current generation might completely disregard your brand, and not care for it. But if you have a set of customers who find value in your brand, then you keep working towards solving problems by iterating your products and services. Don’t exhaust all your marketing, talent moolah within 5 years. Visualize and build like Maggi. They came to our schools to change our consumption patterns in our early teens, and invested in quiz contests. They foresaw that in not too distant future, they will gain our wallet share by becoming our staple.
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Micah Hogan
VP of Sales and Marketing at FloraWorks, Leading Minor Cannabinoid Wholesaler & Manufacturer
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You say there are no "real" brands in the cannabis industry? Are you sure...? Cause I think, things are about to get Wyld! 📈 🚀 Wyld Edibles, already the #1 recreational edible company in the country, has launched their hemp D9 DTC product line, opening access to most of the country through one channel or the other. 🏪 📫 It’s not just availability that makes Wyld set to become the first nationally recognized cannabis brand. It’s their focus, dedication, and unique company culture. Let's look at their insane growth: Wyld launched in Oregon in 2016, where they quickly became the state's leading edible company. Right away, their distinctive and recognizable packaging, featuring an origami pyramid-shaped box set them apart from the crowd. They were focused from the get go, tackling one Oregon market at a time, wisely starting with the largest metropolitan areas and not moving on until they fully saturated that market. This isn’t rocket science, I know, but the simple fact that they had the discipline and focus early on was a huge differentiating factor and set the stage for rapid expansion. They then pulled off what no other brand (to my knowledge) has done, conquered California and Colorado, dethroning two giants in the process, Kiva and Wana. This is truly amazing, Wana was a juggernaut in CO, commanding something like 35-40% of edible market share at the time Wyld entered CO. And California….which has eaten so many companies alive that most major cannabis brands don’t even attempt to enter it anymore. In WA, it only took them one year to become the state's best selling brand. Their competition had an six year head start! …. Think about that. So how do they do this? I don’t know, But I know that Wyld: 1. Consumers are drawn to the outdoor culture as it resonates with their lifestyle, love of the outdoors and free nature. 🌄 2. Products hit harder and faster 💣 3. Proprietary terpene blends kick 🎯 4. Effect driven minor cannabinoid ratio products are easy for consumers to understand and for budtenders to sell, like 💤 5. They just have the best ground game out there! 🦍 If you’re a brand and you feel like you’re missing out, don’t. Wyld is a great company to represent this industry in the national spotlight. With quality products, a strong company ethos and straight ahead marketing they have set the standard. This helps the industry grow in a positive way, creating opportunities for other companies to follow in their footsteps. Emerging brands can learn from Wyld's success:🔹 Focus and Discipline: Dominate local markets before expanding. 🔹 Innovative Products: Use unique formulations for clear benefits. 🔹 Strong Brand Culture: Build a culture that resonates with consumers. 🔹 Effective Marketing: Invest in guerrilla marketing for visibility.While Wyld may not yet a household name, this brand is for real and will soon be nationally recognized. 🌟https://wyldhemp.com/
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The Illinois market is detailed with a comprehensive breakdown of brand performance across various cannabis product formats. For instance, Cresco's High Supply leads with a 13.2% market share in the flower category.#illinois #illinoiscannabis #cannabisindustry #marketleaders #midwest #marketshare #branding
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Sandeep Nair
Sandeep Nair is an Influencer
Co-founder - David & Who. Past - P&G | Reckitt | Swiggy
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I’m not a drug user. And that almost ruined a marketing project of mine. Read on to find out how. In 2016, I was part of a team at Reckitt Benckiser that was tasked with qualifying (and eventually launching) cutting-edge product innovations for Dettol.One such innovative idea was to launch a hand wash in the form of dry pellets. These pellets would bloom into foam upon contact with water, enough for one person to wash their hands. I duly created a concept card. It looked great. Now I needed to put a name against the innovation, so we could test it. Since the entire idea was about how the dry pellets popped into foam, I decided to call them 'poppers.'Excited about the idea, I rushed it to our market insights team for input. The British members of that team took a look at the card and burst out laughing.What I didn’t know was that 'popper' was slang for inhalable drugs. Certainly not something Dettol should be marketing or selling.I hastily changed the name of the concept.In hindsight, I realise that while it was an innocent mistake, it has profound implications for how marketers behave. Marketing, more than any other discipline, operates at the intersection of culture and business. A marketer is expected to be in tune with the zeitgeist, and understand the cultural nuances of the society in which he/she operates.Marketers cannot afford to remain blissfully unaware of the society in which they live, or worse yet, pooh-pooh the behaviour of its members. While one may be excused for not knowing the intricacies of drug use, the principle holds - marketers should understand, and if possible, walk a mile in the shoes of their consumers before deciding on strategy.If this means you watch the latest episodes of Big Boss (even if you hate the show) or keep track of what Logan Paul is up to, that's exactly what you do.Marketers with a holier-than-thou attitude never last.#marketing #innovation #culture
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Micah Hogan
VP of Sales and Marketing at FloraWorks, Leading Minor Cannabinoid Wholesaler & Manufacturer
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You say there are no "real" brands in the cannabis industry? Are you sure...?Things are about to get Wyld! 🚀Wyld Edibles, already the #1 recreational edible company in the country, has launched their hemp D9 DTC product line, opening access to most of the country through one channel or the other. 🏪 📫It’s not just availability that will make Wyld the nation's top brand. It’s their focus, dedication, and unique culture.Let's look at their insane growth:Wyld launched in Oregon in 2016, where they quickly became the state's leading edible company. Right away, their distinctive and recognizable packaging, featuring an origami pyramid-shaped box set them apart from the crowd. They were focused from the get go, tackling one Oregon market at a time, wisely starting with the largest metropolitan areas and not moving on until they fully saturated that market. This isn’t rocket science, I know, but the simple fact that they had the discipline and focus early on was a huge differentiating factor and set the stage for rapid expansion. They then pulled off what no other brand (to my knowledge) has done, conquered California and Colorado, dethroning two giants in the process, Kiva and Wana. This is truly amazing, Wana was a juggernaut in CO, commanding something like 35-40% of edible market share at the time Wyld entered CO. And California…. which has eaten so many companies alive that most major cannabis brands don’t even attempt to enter it anymore.In WA, it only took them one year to become the state's best selling brand. Their competition had an six year head start! …. Think about that.So how do they do this? I don’t know, But I know that Wyld's:1. consumers are drawn to the outdoor culture as it resonates with their lifestyles. 🌄 2. Their products hit harder and faster💣 3. Their proprietary terpene blends kick 🥋 4. Their effect driven minor cannabinoid ratio products are easy for consumers to understand and for budtenders to sell. Like 😴 5. They just have the best ground game out there. 🦍 If you’re a brand and you feel like you’re missing out, don’t. Wyld is a great company to represent this industry in a national spotlight, with quality products, a strong company ethos and straight ahead marketing they have set the standard.This helps the industry grow in a positive way, creating opportunities for other companies to follow in their footsteps. Emerging brands can learn from Wyld's success:🔹 Focus and Discipline: Dominate local markets before expanding.🔹 Innovative Products: Use unique formulations for clear benefits.🔹 Strong Brand Culture: Build a culture that resonates with consumers.🔹 Effective Marketing: Invest in guerrilla marketing for visibility.While Wyld is not yet a household name, this brand is for real and will soon be the most well-recognized in the country. 🌟
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Madhuri Pawar
"Building Vitae Nexus" : Pioneering new age solutionsNew Business Development | Product Marketing| Exports (US, EU, UK)| Talks about Folates, Menaquinone, nutraceuticals
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How about showcasing products in overseas trade shows without being there?#Fi #vitafoodsElevate your Expo/trade show presence with our Expo Ambassador program .🚀 We represent your products with expertise, driving leads and visibility like never before. Let's discuss how Expo Ambassador can amplify your brand's impact at upcoming trade shows. #ExpoSuccess #BrandVisibility #LeadGeneration#nutraceuticals #foodandnutraceutical #tradeshow#marketing#networking 🤝
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Jasiel Hernández
Helping businesses to boost their sales with Digital Marketing Strategies🛫 | Digital Marketing Advisor | Sales Manager
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😃 Tomorrow is our last Editorial Webinar of the year about #healthyaging ! 🤓 Education is vital to help your potential customers to discover your value. That's why we organize editorial webinar with experts that bring valuable insights about the nutraceutical and Food ingredients industry.🤝 This is a great opportunity for your marketing strategy to not only boost brand awareness but also provide high-quality leads for your business development department.👀 Are you planning to skyrocket 🚀 in 2024? If yes, you are just one direct message away. ..#nutraceuticals #foodingredients #webinarmarketing #marketing #digitalmarketing
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ITS Finished Product Concept
161 followers
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In case you are feeling lost of idea in the journey of product development, here are some quick ideas for your reference. Stay on trend with us!📧 info@its-fpc.com🌐 https://buff.ly/3ZedidI#2024trends #trendinsights #foodingredients #foodindustry #ITSFinishedProductConcept #inspiringinnovation #productdevelopment #productinnovation #branding #customization #privatelabel #nutraceutical
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David Lazarenko
Partner, Executive Vice President, Cambassador, CAMA Agri-Marketer of the Year
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You know you've been an agrimarketer for a long time when......you see that Pfizer is now offering Advil with acetaminophen and the first thing you think of is stacked traits and co-formulated active ingredients 😁 From a brand strategy standpoint, it's interesting to see that Advil is offering this combo under their dominant Advil brand while Tylenol is doing so through their Motrin sub-brand.Not much market share data available on this specific segment of the pain relief space but will be interesting to see which strategy prevails. #brand #brandstrategy
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JobRx.com
21,105 followers
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FDA Authorizes Marketing of Four Menthol-Flavored E-Cigarette Products After Extensive Scientific Review fda.govFDA authorizes marketing of four menthol-flavored e-cigarette products after extensive scientific reviewFDA has cleared the first non-tobacco flavored e-cigarettes for the U.S. market. The regulator issued marketing granted orders for two prefilled NJOY ACE flavored pods, at menthol concentrations of 2.4% and 5%, for use with the previously authorized ACE device. Also approved were NJOY DAILY Menthol 4.5% and NJOY DAILY EXTRA Menthol 6%, both of which are prefilled disposable vapes. According to FDA, the manufacturer provided robust data on the implications for public health to support its application. "Based upon our rigorous scientific review ... the strength of the evidence of benefits to adult smokers from completely switching to a less harmful product was sufficient to outweigh the risks to youth," explained Matthew Farrelly, PhD, director of the Office of Science in FDA's Center for Tobacco Products. While these four specific products can now be legally marketed in the United States, officials emphasized that they still are not "FDA approved" or considered "safe." Indeed, FDA reinforced, all tobacco products are harmful and potentially addictive.https://lnkd.in/gSGfDEP9
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